MACE Preworkout Launches Campaign for Natural Pre-Workout Supplement
Naturally flavored pre-workout, without artificial sweeteners, flavors, or colors. With a unique flavor, Spiked Strawberry.
A new pre-workout supplement company, MACE Preworkout, has launched a Kickstarter campaign seeking $43,000 to bring their naturally-flavored pre-workout product to market.
The startup aims to disrupt the supplement industry by offering a clean, naturally-formulated pre-workout option.
Product Highlights
MACE Preworkout contains no artificial sweeteners, flavors, or colors. The formula uses research-backed natural ingredients like Alpha GPC, turmeric, lion’s mane mushroom, and ashwagandha. It will come in one flavor profile called Spiked Strawberry, combining real strawberry with other natural flavors.
Founders Juan Fonseca, Ayoub Abedrabbo, and Mustafa Jibawi want to “redefine the fitness industry with authenticity, integrity, and honesty” by formulating MACE Preworkout with high-quality, natural ingredients. They aim to provide an alternative to pre-workouts overloaded with artificial sweeteners to mask the bitterness.
Kickstarter Campaign Goals
The Founders want to raise $43,000 to cover manufacturing, shipping, taxes, processing fees, and other costs associated with launching MACE Preworkout. Backer rewards range from stickers and shaker bottles to bulk supplement orders.
Beyond funding, the founders say the campaign is an opportunity to build a community around their mission of creating supplements with integrity. They hope to connect with like-minded, motivated individuals who share their passion for fitness and natural products.
Challenges and Vision
Fonseca, Abedrabbo, and Jibawi call themselves “gym enthusiasts” who recognize the importance of pushing boundaries in fitness. They say creating a truly natural pre-workout has posed unexpected challenges, but they see a clear need for this type of product in the market.
Market Landscape
The pre-workout supplement market was valued at $13.6 billion in 2021, indicating massive demand for products that boost energy, focus, and performance. However, many top sellers include artificial ingredients and excessive sweeteners.
With consumers increasingly seeking clean, natural products, the market opportunity for a pre-workout like MACE is clear. The startup aims to capitalize on this demand and become a leader in the natural supplement space.
The Kickstarter campaign will run until September 2nd, giving the founders about a month to connect with backers and to support their innovative product. If funded, MACE Preworkout could pave the way for a new generation of supplements focused on purity over artificial processing.
